Welcome back, Matt
How Second Career is growing, and what to do next.
Last 30 days
Sample dataSubscribers, last 90 days
Sample dataWhere new subscribers came from
Sample data- Notes38%
- Substack recommendations31%
- Direct / web19%
- Collaborations12%
You vs writers at your stage
Sample data-
30-day growth rateAbove median
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New subs from NotesAbove median
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New subs from recommendationsBelow median
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Collab-driven subsBelow median
Next best moves
Discover writers
Find writers to cross-promote and collaborate with. Audience overlap and match reasons are sample estimates, not data about these writers.
No matching writers
What works at your stage
Patterns from publications of a similar size, so you spend your week on what moves the number.
Your stage
Sample dataStage: 10K–25K · Established
You have 11,240 subscribers. Writers here usually grow through collaborations and recommendations more than through raw posting volume.
Topics that work for writers at this stage
Sample data- Turning-point stories+42%
- Income breakdowns+35%
- Contrarian career takes+28%
- Tool stacks for solo creators+17%
Note formats that travel
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Before / after snapshot
At 44 I ran training workshops for a bank. Now I run a newsletter from my kitchen table. Same skill, different container.
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The numbered lesson list
3 things I'd tell anyone starting a newsletter after 40: 1. Your experience is the product. 2. Write for one reader. 3. Sell before you feel ready.
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The one-line contrarian
Starting late isn't a handicap. It's the advantage nobody prices in.
Get discovered
Sample dataRecommendations
31% of new subscribers came from recommendations, a little under the stage median.
Find rec swap partnersCollaborations
58 subs from collaborations in 30 days. This is your biggest gap against writers at your stage.
Find collaboratorsNotes reach
186K impressions in 30 days. Notes are your top source of new subscribers at 38%.
Write viral notesViral Notes
Model the notes that travel for writers you admire, rewritten in your own voice.
Stats
How Second Career is growing, and which notes and posts bring readers in.
Last 30 days
Sample dataSubscriber trend
Sample dataNew subscribers by source
Sample data- Notes38%
- Substack recommendations31%
- Direct / web19%
- Collaborations12%
Publishing streak
Sample data
Top notes
Sample dataTop posts
Sample dataNotes analytics
Sample dataNotes
Drafts, scheduled and published notes for the Substack Notes feed, plus notes you saved from writers you follow.
Import notes
Bulk-add 3 to 100 notes from a text file. Separate notes with a line that contains only ---.
1. Get the template
2. Upload your notes
3. Preview
Posts
Posts synced from your Substack. Write and edit posts on Substack; turn any of them into notes here.
New note
This note didn't go out. Substack connection expired — Reconnect in Settings, then add it to the queue again.
Scheduler
Your note queue for the year ahead. Queued notes fill your recurring slots in order; any draft can also go out at an exact time.
Scheduling opens up to 1 year ahead
Time slots
Your day at a glance
Settings
Your Substack connection, scheduling defaults, plan and data.
Substack connection
Second Career
Connected
Modeled publications
Plan & billing
- Plan
- Growth
- Next billing date
- Nov 1, 2026