Week of Oct 5–11, 2026
This week
15,000 subscribers by Mar 31, 2027
This week's moves
Why these moves
Sample dataYou're in the 10K–25K · Established stage. In the stage benchmark, the fastest-growing writers get about a quarter of new subscribers from collaborations. Yours is 12%.
Notes already carry you (38% of new subs), so this week keeps three notes steady and spends the rest on pitches and one recommendation swap to close the gap from 103 to ~150 subs a week.
Last 30 days
Sample dataWhere new subscribers came from
- Notes38%
- Substack recommendations31%
- Direct/web19%
- Collaborations12%
Last week · Sep 28–Oct 4
Sample dataDiscover writers
Writers whose readers look like yours. Overlap figures are illustrative sample data, not facts about these writers.
No writers match
Your stage
What works at your stage
Stage ladder
- <1KStarting
- 1K–10KBuilding
- 10K–25KEstablishedYou are here
- 25K–100KScaling
- 100K+Leading
Topics that work at this stage
Sample data- Turning-point stories+42%
- Income breakdowns+35%
- Contrarian career takes+28%
- Tool stacks for solo creators+17%
Note formats that travel
Before / after
Two snapshots and the turning point between them. Keep it under 300 characters.
At 41 I had a job title and no plan B. Today I have a newsletter, two digital products and Fridays off. The gap between them was one decision.
One-line contrarian
A single sentence that flips a common career belief.
Your 20 years of experience aren't a résumé. They're a product.
Mini teardown
Three short steps from a real result, ending on a question.
How one reader's question became my first digital product: answer it in an email, turn the email into a checklist, put a price on the checklist. What's yours?
Get discovered
Sample dataViral Notes
Model what travels for writers near your audience, then get notes written in your voice.
Step 1 of 3
Pick up to 3 publications to model
0 of 3 selectedStep 2 of 3
Generate notes
Four notes in your voice: a second career after 40, newsletters and digital products.
Review, edit and queue
Stats
How Second Career is growing. Every number on this page is illustrative sample data.
Overview · last 30 days
Sample dataGoal pace
Sample dataWhere new subscribers came from · last 30 days
Sample dataSubscriber trend
Sample dataPublishing streak
Sample dataTop notes · last 30 days
Sample dataTop posts · last 30 days
Sample dataNotes analytics · last 30 days
Sample dataNotes
ImportDrafts, scheduled and published notes, plus notes you saved from writers you follow. Likes, comments and restacks are sample data.
Reference only: saved notes never post or schedule. Note text here is sample text for this prototype, not real quotes from these writers.
Import notes
Bulk-add 3 to 100 notes from a .txt or .md file. Put a line containing only --- between notes. A note can span several lines.
Start from the template
Preview ·
Posts
Synced from your Substack. Write and edit posts on Substack; turn any post into notes here. Opens and open rates are sample data.
Scheduler
Your notes queue, slot by slot, up to a year ahead.
Scheduling opens up to 1 year ahead, so this is the last week you can schedule into.
Posts are scheduled on Substack itself. They show under Posts after each sync.
Time slots
Recurring slots publish the next note in your queue. Times in Asia/Calcutta.
New note
Settings
Account, scheduling defaults, plan and data for Second Career.
Substack connection
Connected as @mattgiaro
Modeled publications
Viral Notes studies up to 3 publications to shape your notes.
Plan & billing
- Plan
- Growth
- Next billing date
- Nov 1, 2026
Usage
Sample data142 of 500 credits used · Resets Nov 1
API keys for MCP
MCP lets Claude and other AI assistants read your schedule and create drafts. It needs a Growth or Premium plan. You're on Growth.
Export data
Get a CSV of your notes (text, publish date, likes, comments, restacks) or posts (title, date, status).